Flogas has been a trusted name in Irish energy for over 40 years. But as the world turned towards cleaner, smarter energy, it was clear the brand needed to evolve. What began as a simple brief to expand their limited brand guidelines – quickly became something bigger. A close, collaborative partnership that reimagined the brand from the ground up, helping Flogas shift from a long-established LPG supplier to a future-focused energy company – ready to lead the way in a changing world.
We created
- Brand Guardianship
- Brand Strategy
- Brand Identity
- Market Research
- Design & Art Direction
- Print Communication
- Digital Communication
- Brand Sponsorship
The Challenge
Flogas began life as an LPG supplier – a trusted presence in homes and businesses across Ireland. But the energy landscape was changing fast. Climate targets, rising customer expectations and the growing urgency of the transition to renewables called for something more: a bold evolution from gas provider to full-spectrum energy company.
When we first came on board, the brand was largely skin-deep – a set of livery guidelines with no broader brand strategy, no clear tone of voice, and no real way to tell the story of what Flogas was becoming. Our challenge was to build that foundation from the ground up – helping Flogas redefine its purpose, voice, and visual identity, and positioning the brand to lead in a smarter, more sustainable future.
Flogas the perception
Our Thinking
We approached Flogas as both brand architects and long-term brand partners. Working closely with their leadership team, we developed a new brand positioning that acknowledged where the business had come from – and where it needed to go:
Empowering our communities to make simpler, smarter and more sustainable choices.
This was anchored by a clear and inclusive brand purpose:
Energy for everyone.
Through extensive market research, we helped define key audiences, uncover Flogas's unique strengths, and clarify the role it could play across both domestic and commercial energy markets.
From there, we reimagined almost every aspect of the brand – keeping only the name and logo. Everything else evolved:
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A fresh, modern visual language
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A warmer, more confident tone of voice
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Photography, colour and illustration that felt authentic and future-focused
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Communication frameworks that flex across everything from billing to billboards
We combined global energy insights with local nuance – bringing consistency, creativity and heart to every customer touchpoint, from call centre scripts to sustainability messaging.
The Impact
The transformation runs deep – felt across every part of the business. From advertising and sponsorships to digital touchpoints, Flogas now shows up as a brand with renewed purpose, clarity and ambition.
At their new HQ at Dublin Airport, we helped bring the brand to life — not through tired corporate clichés, but through meaningful storytelling. A series of bespoke illustrations celebrates place, people and purpose, turning the office into a living expression of the Flogas journey: rooted in community, driven by innovation, and ready for a more sustainable future.
Alkamee are a world class brand agency. At Flogas they support us on multiple projects from brand audits, brand positioning, brand guardianship and tone of voice to list but a few. Their creative standards, depth of experience, quality of work along with speed of response, straight talking and value for money make them an invaluable partner for any company.
Bringing the Brand to Life
The success of the transformation is perhaps most visible in how the brand now shows up in the world – through bold, meaningful sponsorships and activations.
We’ve supported major partnerships with the Irish Olympic Team, Emerald Park and Electric Picnic – ensuring Flogas feels relevant, credible and connected in each setting. But we didn’t just apply logos. We created impact. Whether powering the main stage with Irish wind energy or connecting with families through everyday sustainability, each activation brings the Flogas story to life – modern, purpose-led, and proudly local.
Today, Flogas Energy serves over 250,000 electricity and gas customers across the island of Ireland – a sevenfold increase since 2019. That growth has been powered by smart acquisitions, renewable innovation, and a brand strategy built to lead.
And the journey isn’t over. As Flogas looks to the future, we continue to partner with them – helping shape where energy goes next.
We’ve been working with Alkamee for some time now, they have worked with us closely to evolve our brand as we reach new markets. They bring fresh insight and enthusiasm to everything they do and are very pro-active. More recently they have been assisting us with our brand portfolio and architecture, helping to guide, clarify and analyse where the Flogas brand goes next, we see their input as invaluable.
