Transforming the former St Patrick’s Credit Union into one of Ireland’s Top Credit Union’s. Savvi Credit Union is now redefining Irish banking, reaching new audiences and scaling new heights all built upon a strong heritage and proud community ethos.
We created
- Naming
- Identity
- Brand Strategy
- Design & Art Direction
- Digital & Print Communication
- Editorial Communication
- Branded Interiors
- Wayfinding
Name Creation
The new name Savvi – their first name change in 54 years, was unanimously voted through by their members at a special general meeting. Savvi signifies their key difference of people helping people, reflects a wise and clever choice, unites all 22,000 members and communicates a new kind of banking experience.
Visual language
We set about creating an identity and accompanying visual assets that were as rich, colourful and varied as the communities they served. Every single touchpoint was carefully considered and brought to life.
A different kind of banking experience needed to be celebrated through a distinctive flexible design system that truly resonated with people from all walks of life.
Connecting it all
Every single touchpoint from pixel to print, advertising to administrative communications, store design to signage was carefully considered to appeal to their target audience and brought to life. Bespoke iconography and a fresh colour palette throughout also plays a significant part in making a big impact.
The flagship banking hub, in the heart of Dublin’s Docklands was officially opened by Minister for Finance Paschal Donohue in November 2017 enabling Savvi to serve a younger local community and compete with Ireland’s commercial banks.
The new Savvi brand reflects a wise and clever choice and delivers exactly what Irish society is demanding.
From the moment we met with Alkamee we knew they were the right team to bring our vision to life. The brand they have created truly represents us and it’s so different to what others are doing.
The Savvi branding has achieved some of the highest international recognition possible, at the 2019 Transform Awards in London it was awarded Silver Best Visual Identity from the Financial Services Sector and also won a Bronze for Best Brand Evolution category.
Savvi was also awarded an ICAD Bronze bell for best branded environment.
