La Rousse Foods has long been a trusted name among Ireland’s top chefs, renowned for sourcing exceptional ingredients and delivering them with quiet reliability. But as the food landscape evolved, so too did the expectations of chefs. The business didn't just need a refresh – it needed a brand that matched its ambition and connect with a new generation of culinary professionals. We helped reimagine the brand from the inside out – defining its purpose, expressing what truly sets it apart, and bringing fresh energy and meaning to a name chefs already knew and loved.
We created
- Brand Identity
- Brand Workshops
- Brand Strategy
- Design & Art Direction
- Brand Guideline
The Opportunity
We began with discovery: a deep dive into the business, its people, and its customers, from chefs and suppliers to team members. What emerged was a brand built not just on service, but on support, inspiration, and expertise. La Rousse wasn’t simply delivering ingredients – it was nurturing relationships, championing producers, and helping to shape exceptional culinary experiences.
Clarity & Confidence
From there, we built a brand platform grounded in clarity and confidence. We defined their values – Understanding, Warmth, Energy, and Wonder – to guide everything from tone of voice to typography. We rewrote the brand story to reflect a business that understands the pressure of the kitchen, values human connection, and celebrates the joy of discovering something extraordinary.
A Seal of Quality
The LRF monogram was crafted as a refined mark of distinction – a modern seal of quality that signals authenticity, care, and pride. As a shorthand for the La Rousse Foods name, it also acts as a stamp of trust. Whether embossed on packaging, stitched onto uniforms, or used as a standalone emblem, the monogram reinforces the La Rousse's role as a trusted curator of fine ingredients and a symbol of excellence in the culinary world.
Visually, we created a refined yet flexible identity system – combining elegant typography, ingredient-led photography, and tactile brushstroke illustrations to capture both rawness and craft. A brand that feels premium but never cold. Confident but never showy.
Working with Alkamee on the rebrand of La Rousse Foods was a true partnership from day one. They took the time to immerse themselves in our world — not just understanding our business, but getting under the skin of what makes La Rousse truly special. Together, we defined a clear purpose and promise that speaks to our passion for food, our respect for the producers and chefs we serve, and our role as curators of the finest ingredients from Ireland and around the globe.
The Impact
The new La Rousse brand is already making its mark – uniting internal teams, elevating customer communications, and giving the business a confident, distinctive voice in the market. It’s a brand built to endure, yet flexible enough to evolve – just like the chefs it serves.
We couldn’t have asked for better collaborators — thoughtful, insightful, creative and genuinely invested in getting it right. They didn’t just deliver a brand; they helped us articulate who we are and why we matter.
