Parthalán Place is a new cultural landmark in Tallaght. But until recently, it had no identity. It was a space people passed through, not somewhere they stayed. South Dublin County Council asked us to create a name, strategy and identity for the plaza connecting the Civic Theatre, Rua Red and Tallaght Library. Our role was to give it meaning, presence and a clear sense of belonging – transforming it into a destination people recognise and take pride in.
We created
- Research
- Brand Strategy
- Brand Architecture
- Stakeholder Engagement
- Community Engagement
- Brand Identity
- Brand Guidelines
The Challenge
Tallaght’s cultural quarter had all the ingredients: a theatre, gallery and library – but no shared identity to bring them together.
The space between them was undefined. A route rather than a destination. Full of potential, but lacking a name, a story and a sense of arrival.
Our brief was to create a unifying name and identity that could connect the institutions, resonate with the community, and give people a reason to stop, gather and engage.
To transform a pass-through into a destination for culture, connection and belonging.
The Insight
The answer wasn’t to invent something new.
It was to uncover what was already there.
Tallaght is rich in story, character and community, yet much of that story isn’t widely known or expressed. In that, we found something powerful: Parthalán, the mythical Greek prince said to have founded the area. A story hidden in plain sight, one that could anchor the future as much as the past.
Because people don’t connect with spaces.
They connect with meaning.
Giving Tallaght its story back
By naming it Parthalán Place, we created more than a label – we created a shared cultural address for Tallaght.
A unifying idea rooted in story, designed to bring people together: where community meets creativity and culture becomes part of everyday life. This thinking shaped everything that followed, expressed simply through the idea:
“Together, we're Tallaght”
A destination designed to feel open, inclusive and full of possibility – now and for generations to come.
Naming
Naming was the turning point.
After extensive exploration, we arrived at Parthalán Place – a name rooted in Tallaght’s origin story, bringing depth, intrigue and meaning to a space that previously had none.
It transforms an overlooked square into something ownable and distinctive. A name people recognise and take pride in.
Not a detail, but the transformation itself.
The Identity
The identity was designed to bring the square to life – not just visually, but physically and socially.
Inspired by Parthalán’s Greek heritage, we created a bold system of modern shield motifs representing culture, creativity and community.
A flexible visual language that connects across wayfinding, signage, events and communication – uniting the institutions and giving the space a clear, recognisable presence.
Parthalán Place is where community meets creativity and culture meets celebration; a destination empowering a bright new future for generations to come.
The Outcome
Parthalán Place is no longer a space people pass through – it’s a destination people recognise and feel part of.
It has created a clear, ownable identity, unified three key cultural institutions, and introduced a name with meaning and longevity – enabling the square to support events, activity and everyday life.
The project has also been recognised with a Gold award at the Transform Awards Europe 2026 in London, reflecting its impact on an international stage.
Most importantly, it has given Tallaght something simple but powerful:
A place to connect.
A place to belong.
Brings emotion and storytelling to a place. We really liked the connection to the founding legend, and the identity and idea come through strongly.
