When you receive a “save the date" in celebration of Ireland’s most inspiring women and you think back to the absolute pride you felt in being nominated for ‘Creative Businesswoman of the year 2022'. Read on for my 5 top tips for aspiring designers/entrepreneurs.

For an award to be worth its weight in gold, it’s really about the competition, right? It’s about the race and the people you’re competing with. If they’re really, really good, then being amongst their company is a real feat in itself. If the competition has prestige, then it’s worth winning!

Employee engagement is pivotal to building successful brands. It's a well known fact that a companies most valuable asset is its people. Covid-19 has highlighted this tenfold. Businesses who make more informed decisions about their people strategy on an ongoing basis will have more engaged employees and better business outcomes.

This is a time which is ripe with opportunity. A time not to hibernate but rather to reflect and reset. To this end, amongst other things, we have created a weekly podcast Make Some Noise, to share insights, expertise and guidance. Delivered in bite sized chunks for you to enjoy.

Brands are not just a logo, a lick of paint or an advertising campaign, they are the very DNA of a company and every touch-point between the customer and the company needs to reinforce what the brand stands for.

Creating a new name, identity, visual language and focus for the charity Deaf Hear

Everyone knows how to name things? we’ve all named at least one thing in our lives, a pet, a car, a child, easy, so naming our companies, businesses or organisations should be the same right? wrong.

The 10 timeless design principles of the iconic designer Dieter Rams

How do you build a brand from nothing? how do you conjure something fresh, exciting and eye-catching from nowhere?