The Pip is an innovative handheld device that promotes mindfulness. Powered by science, this ground breaking piece of tech needed an impactful brand presence to create both awareness & credibility to connect with key audiences globally. Above all we needed to promote a new revolution in wellbeing and stress management.
First off, we needed to simplify the complexity around the Pip and create one compelling message that readily connected with people. We discovered regardless of country, language, lifestyle, or age, people in every market in the world experience stress and need assistance in dealing with it.
We uncovered that the problem wasn’t stress itself but our modern overreaction to it. Through regular usage of the Pip, you can gain control over your stress, by playing the Pip’s associated game apps that visualised the problem, you begin to ‘See the Difference’ in your stress levels. Recognising your stress is the first step towards learning to manage it, problem solved.
One unified voice
We completely redeveloped their brand to unveil the fantastic opportunity and enormous benefits that the Pip presents, telling their story in a way that resonates with today’s busy lifestyles. To reach multiple audiences through multiple channels, we created a unique and layered visual language that projects a cohesive image from print to pixels, adverts to apps.
Since launch, The Pip has earned the respect and approval of leading health professionals and consumers globally. It has also received significant global coverage including Fast Company, Mashable, The New York Times and the Independent and initialised numerous corporate and school wellness programmes. Its geographies now include Australia, Israel, UK, Middle East, Korea and Brazil and is used in Ireland’s top sports clinics and hospitals.